It is no secret that every lawyer needs to be able to attract new clients. How do you keep a continuous flow of new business at your door? It is not nearly as difficult as you might imagine. How do successful lawyers attract new clients? It is easy: You need to continue advertising your practice. You need to use your best marketing skills to keep your business thriving. Since there are numerous ways one could go about achieving this, we will discuss what NOT to do, in an effort to help you avoid the most common errors. Your marketing efforts will flourish if you avoid these three things.
#1 Mistake: You Do Not Take Advantage of Your Current Clients When you resolve a client's case successfully, you also benefit yourself. Other than the fact that they paid you, how can that be? You can ask for a referral! If the client was pleased with your results, then they should not hesitate to recommend you to other people. How can you see that they do not forget about you? The best way is to treat them almost as if they were a prospect. Send them information either offline or by email that is targeted to former clients.
#2 Mistake: You Consider Creating a Cheap Marketing Program If you pay a professional marketing firm now, do not try to save money by doing the work in-house. That is analogous to having a person act as their own attorney. And, as the saying goes, "he who represents himself has a fool for a client." You may save money by reducing your marketing costs, but those savings may be negated by getting fewer new clients. You need to determine what tactics worked in the past and keep to that path. Don't take out any critical step of the process. Fight the urge to make unnecessary changes, because you don't want to harm anything that is bringing in new business.
Mistake 3 " Not respecting the value of good marketing, worse yet - not prioritizing it as Job 1. You could be the best lawyer in the world, but if you have no clients, then what good does it do for you? Skill is essential, but it will only take your practice so far. If you dont make marketing a top priority, there is a high likelihood that you will fail, so you frankly would be better off working for a larger firm. But if you want clients, you have to put yourself out there at all times " You are selling yourself & building your own brand in your city, or community.
The attorneys who choose to make marketing an indispensable part of their business are going to be the ones who find themselves successful in their practices. To be very blunt, you need to make marketing as important as actually practicing law. If you follow the advice provided here, you will experience an increase in the number of clients you obtain and you will be able to continue doing what you love--winning cases for people! Best of luck to you! - 31397
#1 Mistake: You Do Not Take Advantage of Your Current Clients When you resolve a client's case successfully, you also benefit yourself. Other than the fact that they paid you, how can that be? You can ask for a referral! If the client was pleased with your results, then they should not hesitate to recommend you to other people. How can you see that they do not forget about you? The best way is to treat them almost as if they were a prospect. Send them information either offline or by email that is targeted to former clients.
#2 Mistake: You Consider Creating a Cheap Marketing Program If you pay a professional marketing firm now, do not try to save money by doing the work in-house. That is analogous to having a person act as their own attorney. And, as the saying goes, "he who represents himself has a fool for a client." You may save money by reducing your marketing costs, but those savings may be negated by getting fewer new clients. You need to determine what tactics worked in the past and keep to that path. Don't take out any critical step of the process. Fight the urge to make unnecessary changes, because you don't want to harm anything that is bringing in new business.
Mistake 3 " Not respecting the value of good marketing, worse yet - not prioritizing it as Job 1. You could be the best lawyer in the world, but if you have no clients, then what good does it do for you? Skill is essential, but it will only take your practice so far. If you dont make marketing a top priority, there is a high likelihood that you will fail, so you frankly would be better off working for a larger firm. But if you want clients, you have to put yourself out there at all times " You are selling yourself & building your own brand in your city, or community.
The attorneys who choose to make marketing an indispensable part of their business are going to be the ones who find themselves successful in their practices. To be very blunt, you need to make marketing as important as actually practicing law. If you follow the advice provided here, you will experience an increase in the number of clients you obtain and you will be able to continue doing what you love--winning cases for people! Best of luck to you! - 31397
About the Author:
Finding a good Personal Injury Las Vegas Attorney can be difficult. Author, Anthony Flores helps attorneys with their search engine marketing and helps them get clients when they search for an las vegas personal injury lawyer. You can reach Mr. Flores for a free consultation at http://www.attorneymarketingnow.com
